Naming, Brand Concept & Identity by Flavorte
Kunafa And More is an F&B concept that reimagines the traditional Kunafa experience honoring authenticity while introducing carefully curated flavor innovations. Flavorte shaped the brand from inception, leading the naming, concept creation, and full brand identity. The objective was to elevate Kunafa from a single product offering into a complete, contemporary dessert concept. Our work extended across every brand touchpoint, including menu architecture, item naming and descriptions, packaging design and execution, and creative direction for the store design. Every detail was intentionally shaped to deliver a cohesive, elevated brand experience that feels familiar yet distinctive.
